Services.
Franchise Car Dealers
Get your share of the new car accessory market. Dealers capture roughly 10% of new car accessory buyers while they have the first shot of selling to the new vehicle buyer and rarely take it. If 2019 is the year to get it in gear with an accessory sales program, let's talk. I think you will find our A.I.M.(accessory immersion model) program interesting.
Learn about our vehicle sanitizing program at www.wesanitizevehicles.com.
Distributors
Looking for new customers or ways to penetrate current accounts? Partner in a way that goes beyond your product and become a marketing force in tandem with your dealer customers. Support them with product education, sales collateral that can be customized with branding for their customers, offer sales support at trade events and participate in joint sales calls to their major accounts or key prospects. I have found these activities productive in the distributor/dealer relationship. Bottom line, you have to transform your products to programs to create new value for your customers and increase your sales.
Manufacturers
Do you know which customers make up your 80/20 list? If not, find out and put these valuable relationships in "critical care" mode. Know what they buy from you, what they don't buy from you. This group of customers bring a value to your company that goes beyond current orders, they are the pulse of your industry. Know them deeply and seek ways to retain them and expand the relationship...and with that develop a commitment to reach out to customers that are trending positively, backsliding, and even those that were lost as well...they often times provide valuable insight into you company products and operations not to mention the competition. Let's develop a game plan to know your customers better in 2019. Understand what they want and how they want it so you can better support your customer, both direct and WD customers. My final thought for manufacturers, find a way to put some sizzle in your warranty program. I have seen warranty come down to the deciding factor in doing business.
Retailers
I have been in many accessory retailers, restyling shops, car audio shops, window tint companies, truck accessory retailers and they all do a great job of bringing relevant product to market, but on the flip side fall short on the marketing of the product lines Let's develop an annual marketing plan and take advantage of seasonal momentum when possible. Sharpen your pitch with your customer and don't be afraid to swim up stream with an upsell strategy. Get creative, this is a vibrant, fun business. Learn how to package and brand and engage your clientele with a targeted approach that will increase your sales transactions and transaction amount. Interested in entering the car dealer expeditor space? I can help evaluate your market and make recommendations on whether your company is in solid position to launch a program.