About.
First a little about me. I have been involved in the automotive accessory industry in various roles from working as an OEM manufacturer rep, distributor rep and selling turn key accessory programs to franchise car dealers. It has been an interesting journey as I have had the opportunity to know and work with manufacturers, car dealers, Restylers, Electronic Retailers, truck accessory retailers and wrap shops. All of these businesses did a great job of staying up on the product trends however had gaps in their marketing and sales approaches.
My goal is to help accessory companies focus on the following activities to grow their business and create the fun and excitement that this industry offers to customers.
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Positioning
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Packaging
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Promoting
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Presentation
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Processes,especially critical to moving new car accessories within a new car franchise operation.